Evelyn H. Lauder welcomed fashion, beauty, and fragrance bloggers to Estee Lauder’s opulent headquarters for the launch of the worldwide October Breast Cancer Awareness Campaign.  Mrs. Lauder passionately described her many contributions to breast cancer education and research.  In 1992 she co-created the Pink Ribbon to raise awareness of breast health;  85 million pink ribbons later, Mrs. Lauder, the founder and chairman of the Breast Cancer Research Foundation, is just as legendary for her advocacy as she is for her much loved fragrances and impeccable style.